Who's a Happy Dog?

I was out in Fitchburg for a wedding about three weeks ago. The wedding and overall weekend was great. While there, I couldn't help but notice there were quite a few dogs running around in the hotel lobby. On Saturday night, this sign showed up at the elevator bank:

Yeah, that's right. You read the top of the sign, and you think, "That doesn't mean what I think it means." The good people at the ICSB knew that disbelief would be the default position of any reader, so they used a little space at the bottom of the sign to say, "Yes, this means exactly what you think it means."

Also note the paper sign hanging to the side. There was a line of dogs and owners next to the registration desk when we checked out, all heading into a little room behind the counter. That, apparently, is where the magic happened.